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Collage showcasing various colorful and textured Apple Watch bands, with people wearing and holding them.

Our Story

Welcome! We're Braxton and Zach Manley, founders of Braxley Bands.

It all started in a Texas Tech dorm room in 2016 with a crazy idea: what if we could make the most comfortable Apple Watch band ever using... socks?

That late-night experiment with our grandmother's sewing machine evolved into Braxley Bands. Now, we've grown from a dorm room project to over 250,000 happy customers, even catching the attention of Mark Cuban at SXSW!

Our bands are unlike anything else—washable, stylish, and incredibly comfortable. We hope you'll give them a try and and see why these bands have become a viral sensation.

- Braxton & Zach

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the path to the perfect watch band

Nine years, countless iterations, and an obsession with getting it just right—that’s how we’ve refined Braxley Bands into the ultimate Apple Watch band.

What began in 2016 as a simple, handmade sock band quickly evolved into something bigger.

By 2017, we had strengthened our materials, introduced fresh designs, and officially launched Braxley Bands.

In 2018, we elevated the experience even further, upgrading our packaging and making sustainability a core part of our mission by switching to recycled elastic polyester.

After years of testing and refining, 2022 marked a major breakthrough—we perfected our one-size-fits-all design, eliminating the hassle of a less-than-perfect fit.

Then in 2024, we introduced the world's first organic cotton Apple Watch bands, offering a softer, more breathable option, alongside a sleek slim design for a minimalist feel.

Today, after nearly a decade of fine-tuning—from stainless steel adapters to an insanely comfortable fit—Braxley Bands are better than ever. And we’re not done yet. Innovation never stops, and neither do we.

What's next? Stay tuned

Timeline of Braxley Bands' Apple Watch packaging from 2016 to 2025.

the path to the perfect watch band

Timeline of Braxley Bands' Apple Watch packaging from 2016 to 2025.

Nine years, countless iterations, and an obsession with getting it just right—that’s how we’ve refined Braxley Bands into the ultimate Apple Watch band.


What began in 2016 as a simple, handmade sock band quickly evolved into something bigger.

By 2017, we had strengthened our materials, introduced fresh designs, and officially launched Braxley Bands.

In 2018, we elevated the experience even further, upgrading our packaging and making sustainability a core part of our mission by switching to recycled elastic polyester.


After years of testing and refining, 2022 marked a major breakthrough—we perfected our one-size-fits-all design, eliminating the hassle of a less-than-perfect fit.

Then in 2024, we introduced the world's first organic cotton Apple Watch bands, offering a softer, more breathable option, alongside a sleek slim design for a minimalist feel.


Today, after nearly a decade of fine-tuning—from stainless steel adapters to an insanely comfortable fit—Braxley Bands are better than ever. And we’re not done yet. Innovation never stops, and neither do we.

What's next? Stay tuned

Feel the Braxley Difference

1

Premium Elastic

Crafted from ultra-soft elastic polyester or organic cotton, it stays light, breezy, and sweat-free for all-day comfort.

3

Durable Adapters

Made from stainless steel and built to last—guaranteed to never let you down.

1

4

2

3

A smartwatch with a cream-colored fabric strap, viewed from the side.

1

Premium Elastic

Crafted from ultra-soft elastic polyester or organic cotton, it stays light, breezy, and sweat-free for all-day comfort.

2

Adjustable Slide

Designed with an adjustable slide for a perfect, custom fit that moves with you throughout the day.

4

Insanely Comfortable

Like your favorite pair of sweatpants, but for your wrist—insanely comfortable all day long.

3

Durable Adapters

Made from stainless steel and built to last—guaranteed to never let you down.

4

Insanely Comfortable

Like your favorite pair of sweatpants, but for your wrist—insanely comfortable all day long.

Braxley's Impact

We're committed to making a positive impact through our Forest Gardens initiative. Every band you purchase helps us create sustainable change in communities worldwide.

Stylized green graduation cap icon with black outline.

Sustainability

Creating conscious products for a better tomorrow.

Simple illustration of a tree with a lime green canopy and black trunk.

Tree Planting

One band = One fruit tree planted through Trees For The Future.

A simple, stylized factory icon in yellow and black.

Community Growth

Supporting local farmers and their families.

A green shield with a black cross in the center.

Innovation

Constantly evolving our designs for better comfort and style.

A variety of colorful woven watch straps displayed in rows.

not your average watch bands

Style isn't just about looking good—it's about feeling good and doing good. Each Braxley Band represents our commitment to comfort, sustainability, and positive change.

Join us in making a difference. Every band you wear helps plant a tree and supports sustainable farming communities worldwide.

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Our Customers Say It Best

150,000+ Happy Customers

very comfortable

“My original silicone apple watch band I could only wear for a few hours before it got very itchy. My Braxley Band is so comfortable, I can wear it all day. LOVE IT."


- Herbert R. Verified Purchase

awesome band!

Love this band! I wasn't sure at first if I should try wearing these bands or not but compared to my amazon watch bands these adjustable Braxley bands are way more comfortable to wear."


- Keziah D. Verified Purchase

best watch band ever

Perfection! Lots of compliments. So comfy! I wear it while riding my bike on dusty trails or washing dishes. It cleans up under cold water and looks brand new always."


- Leslie B. Verified Purchase

Live Flexibly With Braxley bands

At Braxley, we believe comfort and style should go hand in hand. We exist to help you Live Flexibly™ so you can move through life with ease. From the gym to the office, and everything in between, we've got you covered!

Shop With Confidence

Lifetime Guarantee

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Easy Returns & Exchanges

Silhouette of various birds in flight.

Fits All Apple Watch Sizes

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