this all started as a
The project was to develop a viable business concept that could be started with a "student budget". Given we had no real money and we were enrolled at Texas Tech full time, we had to get resourceful and clever. (I think a made a B in the class but that's not the point.)
Our idea was simply "really cool Apple Watch bands" because at the there were no options for people who liked to jazz it up a bit. *Cue 70's Funk Music*
After realizing that a stretchy, sock-like material would make for a super comfortable watch band, I borrowed my Nana's retro 1983 Singer sewing machine and teamed up with my good buddy Grant who had taken a sewing class in high school. (What a fricken nerd am I right?) Turns out that was the best elective this man could have ever taken. Thank you Mrs. Green.
As graduation approached, we were on a mission to figure out how to dodge the corporate life and start our own company in early 2017. We won a Grant from our university and was awarded office space to set up shop and start making a name for ourselves. (Thank you, Texas Tech.) We worked fervently and never sacrificed the fun.
Ever since I was a child I constantly found myself drawing and creating fashion designs. I can't tell you how much passion we have put into everything we've done. Everything from the styles we update every season, to the entire customer experience.
On the real no lie, the breathable and machine washable elastic makes the bands incredibly practical and versatile. We have a wide variety of patterns and colors so that there's at least one everybody could love. Our plan is to constantly keep our bands feeling fresh and to stay honest with you all. We are 24 year olds living our dream.
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These are more than just watch bands. They are the perfect combination of style and functionality. Sport your band at the gym or rock it on a night out and always remember to live with originality. THE AMERICAN DREAM IS ALIVE.
Enjoy your band(s)!
Braxton Manley / Grant Andrews
apple watch band
We designed Braxley Bands with three things in mind: comfort, quality, and style. In addition to being flexible, the bands are also machine washable and moisture wicking.
Braxley Bands are tremendously versatile. They can meet the rigorous training requirements of top athletes and outdoor adventurers while still looking good with any outfit, in any environment.