this all started as a
The assignment: to develop a business concept that could be started on a student budget.
Our idea: insanely comfortable Apple Watch bands.
We used a unique woven elastic material that could be easily stretched over the wrist while keeping a secure fit. When we made a B+ on the project, we realized these bands were obviously our ticket to success. That's when we borrowed Braxton's Nana's retro sewing machine and started hand-making bands in the hopes that we would never have to get real jobs after graduation.
After receiving an innovation award from Texas Tech, we launched our business in 2017.
In Summer 2018 we managed to graduate and began building Braxley Bands full time.
In Spring 2019 we pitched Mark Cuban at SXSW and gave him a band. Some say he hasn't taken it off to this day.
Last year, we partnered with Trees For The Future to build Forest Gardens and to provide funding to plant a fruit tree with every band sold.
Today, we are more passionate than ever about this little project and are pretty much living our dreams. We are prototyping some pretty cool new products so we hope you'll stick around to see where we take this thing. Our sights are set on selling enough bands to acquire Apple and then pivoting the entire corporation to exclusively sell U2 merchandise.
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These are more than just watch bands. They are the perfect combination of style and functionality. Sport your band at the gym or rock it on a night out and always remember to Live Flexibly.
Enjoy your bands amigos,
Braxton Manley / Grant Andrews
The Apple Watch Band of the Future.
We designed Braxley Bands with three things in mind: comfort, quality, and style. In addition to being flexible, the bands are also machine washable and moisture wicking.
Braxley Bands are tremendously versatile. They can meet the rigorous training requirements of top athletes and outdoor adventurers while still looking good with any outfit, in any environment.